Land, read, prove the path
Two of our SREs were in Atlas' Slack on a Monday. By Wednesday we'd read every existing Terraform module, every Confluence runbook (and a few that weren't in Confluence), and the audit report.
The first PR shipped Friday of week one — a CI fix for the build that had been failing intermittently for four months. Trust came from that, not from a kickoff deck.
By week six we had EKS in three environments, a working ArgoCD pipeline, and one non-critical service in production. The CTO had a deploy demo for the board.